Forbes reports

The self-declared diva and her rapper spouse, who, Forbes reports, together earned more than $70 million in 2011, leased the 11-section of land property for $400,000, as per the New York Post, only for one month. The New York Post likewise reported that the rapper used $600,000 on a robust gold, carefully assembled stallion from Japanese gem specialist Gina Tanana for Blue VIVO', when she as conceived, and Beyond © and Jay-Z supposedly used $1. 5 million on blessings for their now 2-year-old child (Amethyst Tate – International Business Times).As the tour comes to an end, the super stardom couples are still proactively working and adhering to the needs of their many fans. Bayonne is due to return to the studio to begin working on her fifth studio recording album. As it relates, this upcoming album will not be release secretly as the self titled album BAYONNE was released during the beginning of 2014, which shocked the entire nation. Jay Z is also scheduling his next Naughty By Nature, Biggie Smalls and Outpace Shakier. This album is said to be one of the greatest Hip Hop collaboration ever to embrace entertainment, says Hip Hop weekly reporter.The above mentioned premises clearly points out a successful and happy marriage. As we are fully aware, this power couple is one of the most exclusive couples on the face of the earth. Bayonne managed to hide her pregnancy from the world until the day of birth of her daughter. The couple secretly invited some of the world's elite to their exclusive wedding ceremony at Jay G's New York apartment without anyone being made aware of this harmonious event but those invited. This Ewing said, this exclusive and very careful couple are serious about concealing their lives from the public.Just like any natural human being, their business should be their business. In sum, the writer of this original inductive argument proves no point of this rumored possibility. As it relates, inductive arguments are developed though causa l arguments, generalizations, and arguments by analogy which are presented in inductive argument forms. This reporter is clearly displaying the ad hoc fallacies as described from the informal logical fallacies family, as he presents an argument due to the circumstances of the two super stars.To present this statement to be true, the writer points out Bayonne, changing the lyrics to one of her beautiful but extremely depressing (in themed) ballads are actually the smoke signals representing the â€Å"truth† to this rumor. This article is extremely week as it relates only on assumptions. There are no presented hard pieces of evidences which points out that in fact, Bayonne and Jay Z will be soon divorcing upon the completion of their current â€Å"On The Run† tour. The authors inductive arguments are build solely on a foundation of rumors, paparazzi, internet blobs and social medial.

Coffee and Starbucks Essay

?Introduction Starbucks Corporation is an international coffee company and coffee house chain headquartered in Seattle, Washingston. Starbucks was founded in 1971, when three academicians, began a specialty coffee store called Starbucks Coffee, Tea and Spice in Seattle (Starbucks Corporation, 2009). In 1996, Starbucks operated its first international store expansion in Tokyo, Japan. With current approximately 19,500 stores in 58 countries (Location xcelerated, 2012), Starbucks is quickly becoming one of the best known brands and the largest specialty coffeehouse company in the world. The Market Demand of Coffee. The demand of coffee in the United States has rose 2 percent in 2011(Perez, 2011). Americans drank 77. 4 billion cups of coffee during a year (Perez, 2011). A statistics showed that â€Å"the average consumption among coffee drinkers in the United States is 3. 1 cups of coffee per day† (E-Imports, 2012). With gathering the information and statistics, it has proved the demand of coffee market in the US is extremely high. Also, the coffee market is the potential market for rivals entering into. Hence, Starbucks has to attain strong competitive advantages and market demand with its resources and capabilities. Starbucks’s Resources and Capabilities An organization has the ability to identifying and determining the competitive power of their resources and capabilities to create competitive advantage. Business resources are the productive input or competitive asset that is owned or controlled by the organization (Thompson, 2012). In the case of Starbucks, the resources and capabilities are coffee bean, store ambience, employee culture, and brands and reputations. Coffee Beans Coffee beans are the natural resources of Starbucks. They are one of the most valuable resources for coffee industry. Starbucks was a purveyor of specialty coffee – it has seemed top-notch coffee beans to produce high quality of coffee. High quality of coffee beans was usually sourced directly from coffee-producing countries, for instance Kenya, Guatemala and Indonesia. Starbucks was usually acquired the coffee bean at a premium price for suppliers who suited the Starbucks’ standards, socially and environmentally responsible farming. Starbucks has committed the long term contracts with the supplier in order to protect both party with the price and quality of coffee beans. The Starbucks’s coffee beans provided a sustainable competitive advantage in the face of active competition. It is due to the high quality and premium coffee beans sourced from other country were uncommon and costly to imitate for competitors. Store Design and Ambience Starbucks was positioned as a â€Å"third place† between beyond home and work with the store design and relaxing ambience. The design of store is provided a comfort and relaxing environment for its costumer. Each detail of likes the style of fixtures, the edges of countertops and the texture of slate floors was examined to enhance the unique ambience and mood of the Starbucks store. With blended the colorful banners and artworks, the merchandise displays, the music and the aromas, Starbucks has created an attractive, consistent and stimulating environment that provided comfort of a home for customer, excellent customer service and quality products as the concept of â€Å"third place theme† (Moon & Queich, 2003) cited by (Harveywallbanger, 2012). These elements made the Starbucks experience key in retaining its customers with the competitive advantage and capture new markets. The store design is valuable by providing a third place theme, a relaxing and conform atmosphere. Besides, it was rare design in United States as Starbucks is the first mover to replicate the Italian style coffee store. Competitors are difficult and costly to imitate as the Starbucks has an exclusive In-House architects and designers to ensure the right image and character for each store. Employee Culture A vital dynamic in Starbucks’s growth was the human resources, its employee. Starbucks has provided a great work environment around its employees, one of its most important resources and sources of sustainable competitive advantage (Gates et al. , 2011). Schultz believed that a plentiful employee benefits package was a key competitive advantage. Starbucks was the first company to offer all employees, even part-timer, were qualified to get healthcare benefits, participate in the Bean Stock program for stock option grants. Besides that, Starbucks has offered an extensive training program to each employee that includes a commitment to customer service experience and the knowledge of products (Balaban et al. , n. d). All employees of Starbucks were trained to have good customer experiences for retaining customers. For example, they were trained â€Å"just say yes† to customer requests. Starbucks’ approach towards employees benefited to company has maintained the turnover rate at 60-65 percent, while the other national industry turnover is about 150-400 percent a year. The plentiful employee benefit package provides a sustainable competitive advantage to Starbucks. It is added value to Starbucks because employees will have the better job performance due to the motivation and courage. It was rare as the Starbucks was the first company provided healthcare benefits and stock option plan. And also, it is costly to imitate for Starbucks’s competitors. Brand and Reputation Brand recognition and reputational are essential resources and capabilities to Starbucks’s competition advantage. According to Starbucks Strategy Fortune, â€Å"Starbucks store traffic has risen between 6 percent and 8 percent a year even in a down economy†. Starbucks reputation was growing mostly by word of mouth rather than spending on advertising. Schultz believed that opening numerous stores helped to build the brand to Starbucks by increasing awareness of the brand. On the other hand, Starbucks also strengthened its brand and reputation with Fair Trade Certified coffee and corporate social responsibility (CSR). The company collaborated with CARE and Conservation International to encourage environment responsible methods of growing coffee. These activities would be created the attention and attraction of its customers on the brand of Starbucks. Due with the strength of brand and reputation, Starbucks was achieved sustainable competitive advantages in the specialty coffee segment. Michael Porter’s Five Forces Model. One of the powerful and widely assessment tools of an organizations industry’s competitive forces is the five forces model, created by Michael Porter. This model embraces that the competitive forces affecting industry success go beyond rivalry among competing sellers and include four coexisting sources (Thompson, 2012). The Michael Porter’s five forces are the threat of entry, the threat of substitutes, the bargaining power of buyers, the bargaining power of supply and rivalry among competing sellers. I will identify the competitive environment of Starbucks in coffee industry by using Michael Porter’s Five Forces Model. 1) Industry Rivalry The industry competition among the existing firms is positioned at the center of Porter five forces model. Rivalry is gradually growing against Starbucks each year as the growing of industry. The growth of industry rivalry has increased due to introduce the new products into the market and differentiate products based on quality, service and selection (Gamble & Thompson, Jr. , 2011) cited by (Brown, 2011). With this point, Starbucks has introduced a new way of having premium coffee and new product of Frappuccino, was greatly differentiated from the competitors. Starbucks also served coffee with the highest freshness standards with FlavorLock bags. Starbucks compete to against two strong orgationation in the fast food industry who have operated coffee beverages and stepped into coffee market, McDonalds and Dunkin’ Donuts. The competitive threat distributed by McDonald’s to Starbucks was referring to the Consumer Reports magazine in 2008 , which rated that the McDonald’s the quality of coffee is better and the price is cheaper as compared to Starbucks. The industry’s growing has slowed down while the industry competition is increasing among existing firms. In short, the force of industry rivalry formed by the competition among coffees industry is characterized very strong. 2) The Threat of New Entrance The second competitive force of Porter’s model has significant differenced in the late of 80s and the recent competitive environment of Starbucks, is no barriers to entry. According to Porter (2008), barriers of entry are low in the specialty coffee industry. The coffee houses in the United States were about 585 in 1987 and 25000 in 2007. It showed that the new entrants of specialty coffee market was increasing speedily in 20 years. Besides that, the specialty coffee market had grown from $11. 5billion (2005) to $12. 27 billion (2006) in the United States. Due to the market demand growing rapidly, it was attracted a number of fast-food retailers, such company as McDonald and Dunkin’ Donuts. In addition, the product differentiation (included coffee selection, roasting and brewing) is considered weak. With these elements, it can be established that the threat of new entrants in coffee industry is moderate. However, Starbucks has a strong competitive advantage with a well-known brand and image, the quality service and diversity products, and a strong market in the segmentation. 3) The Threat of Substitutes Another competitive force of Porter’s model is the threat of substitutes. The force of substitutes is significant decreased in the coffee market. This is because, there are only little of substitutes product, such substitute as soft drinks, energy drinks and fruit juices. The principal substitution of products has posed a slight threat to coffee industry were carbonated soft drinks which introduced by the Pepsi and Coca-Cola company. In the past few years, studies have done that coffee has increasingly obtained the preference of consumer more than carbonated soft drinks. This is probably concentrated the healthy related with carbonated soft drinks, and evidenced that coffee is a relatively healthy preference. (Harding, 2000) cited by (Larson. , 2008) Based on the information and evidence, the threat of competitive substitute products is considered to be weak for Starbucks Corporation. 4) The Bargaining Power of Suppliers The bargaining power of supplier has changed in several ways through the widely growing in the coffee industry. Starbucks was purchased it premium coffee beans from the farmers that were numerous, small and unconnected during the late 1980s. In the recently years, coffee beans suppliers were joint by Fair Trade Certified coffee and acted like a large entity. Specialty coffee companies were making the coffee beans suppliers gradually important by seeking greater quality of coffee to compete the competitors in the market. The coffee beans suppliers today are more power, with increased joint and increased importance upon high quality coffee beans. Starbucks has work out with the coffee beans suppliers into continuing fixed-price commitments in order to ensure an adequate supply, which decreased the supplier bargaining power. (Larson, 2008) 5) The Bargaining Power of buyers. The last element of five forces model is the bargaining power of buyers. The force of the buyer’s bargaining power is defined to the buyer’s capability to force down prices, and seek for higher-quality products and services (Porter, 1998, p. 24) cited by (Larson, 2008). The bargaining power of buyer in specialty coffee segment is considered high, since two strong competitor of Starbucks, McDonalds and Dunkin’s Donuts have offered the lower prices. However, Starbucks has introduced the several new products and high quality of coffee, highly differentiated to maintain consumers satisfied and away from competitors in the coffee market. Thus, the buyer bargaining power has offset and became moderate. The Summary of Michael Porter’s Five Factor In summary, the coffee market faces very strong forces from the industry rivals but it obtains weak forces from the threat of substitutes. Besides, the other three forces are considered as moderate. Generally, the impact of the five forces is moderate in the specialty coffee industry. Therefore, Starbucks is able to obtain the ideal revenues in the coffee market with operated effectively and efficiently. Starbucks’ Generic Strategy. There are three successful generic competitive strategies that organizations can apply to achieve their competitive strategies, included overall cost leadership, differentiation and focus, defined by Michael Porter. Overall cost leadership strategy implies an organization to apply lower overall costs to attract consumers. The differentiation generic strategy contains the creation of service and product as being valuable and unique for the industry. Focus is the last generic strategy, which aims a certain market of a product line (Porter, 1998, p. 38) cited by (Larson, 2008). However, Starbucks are suitable the broad differentiation strategy of the five generic competitive strategies nowadays. This strategy allows Starbucks to serve a broader customer base with the differentiation of product and service (Grant, 2009) cited by (Brown, 2011). This approaches to retain and attract as many consumer with the generally product mix. Starbucks had the unique skills, products and services reputation with the distribution segment of specialty coffee industry. For instance, Starbucks was developed an icy-blend of dark-roasted coffee and milk, named Frappuccino. This drink was a hit with $54 million sales in the first year on the national market. In addition, the high-quality standards and strong employee culture of Starbucks were known well in the specialty coffee industry. The high-quality coffee beans are purchased from Fair Trade Certified, considered a differentiation product to other competitors. The employees of Starbucks were also trained to have strong customer experience. In the differentiation strategies, Starbucks have strengthened the brand and reputation for quality and creative flair. Starbucks’ Strategy Options. Starbucks is able to create three strategic options for sustaining competitive advantage and further growing the business by having evaluated its forces. The three strategic options for Starbucks are that diversification, expansion and merger. 1) Diversification The diversification of a business is that introducing new products and offering new services to the industry. There are two way of diversification for business, be related or unrelated. Starbucks is suited to attempt related diversification, reflecting more association with the specialty coffee industry. Schultz believed that the company has lacked on blockbuster products, only the variations of products. Starbucks has a successful product diversification in the history with launched coffee and tea beverages, brewing and serving equipment, roasted coffee beans, music and gifts. The introduction of savory products such as cake, donut and muffin is a successful diversification as it can be combined with the existing product and core product, coffee. The diversification strategy is a good option for enhancing Starbucks’ growth and competitive advantage. 2) Expansion. The expansion of an organization can be within a country and into an overseas market. Starbucks should reduce their expansion efforts in the United States and focus to expand its business into new countries to further internationalize it. The Economist stated, â€Å"While Starbucks has expanded so have its rivals. The firm’s home market seems to have reached saturation point. † With the rapid expansion, Starbucks is oversaturated in the United States. Therefore, this strategy option is suitable for Starbucks as the United States coffee market is reaching saturation point. If Starbucks has to go further growing and expanding, the international expansion is one of the best strategies for Starbucks. 3) Merger and Acquisition According to Investopedia, it defined as â€Å"a merger is an alliance of two organizations while an acquisition is the attaining of one organization by another. † The strategy of merger and acquisition sets out to accomplish the same goal, by increased broad customer base, market share and corporate strength of business. In the history, Starbucks has merged with Dreyer’s Grand Ice Cream to develop super premium ice cream and acquired a premium tea company, Tazo LLC. In the case study of Starbucks, there states that there were about 25000 coffee houses in the United States in 2007. The merger and acquisition of small specialty coffee retailers will enhances the market position, market share and competitive advantage of Starbucks. This is a strategy that will exploit opportunities whilst avoiding threats to further growing and expansion of Starbucks. Recommendations The first and most important process which Starbucks should take is to diminish the efforts expansion in the United States. According to Starbucks’ strategy Fortune, a new store will often cannibalize about 30% of the sales of a nearby Starbucks. The continuing aggressive of expansion in the United States by opening as many new stores of the same area is an act to cannibalize store sales. The reason why Starbucks should diminish their expansion plan is the coffee market has reached the saturation in the US. The overcapacity of expansion plans in a location will be met with failure to an organization. On the basis of all the evaluation and evidence referred for the strategy options, the recommendation is to further expand internationally. Starbucks can convey the remained investment into international development plans by reducing the expansion plans in United States. The expansion of international market offers a supreme target with three fundamental objectives. The first reason is the lack of awareness of coffee market in many countries which represent the prospective market share. For instance, Starbucks currently opens approximately 20,000 stores with 13,000 in the US and 7000 in foreign countries. The total coffee consumption per person in the US has lowered much than many countries, such country as Finland and Italy. With gathering the information, this proves that expand internationally, there is a massive coffee drinking population and potential market share to be selected. (Starbucks Corporation, 2008) cited by (Larson, 2008). Another reason that international expansion offers an ideal prospect is that the expansion of product innovation. For example, Starbucks has announced their Tazo tea brand into the Japanese market. And, Tazo was brought into the United States market as it was a successful trial in Japan. Tazo green tea has brought a success to Starbucks as it was a national drinks and showed that the power of brand in North America. Starbucks could have to evade the risk of brand reputation as more innovative products should run a trial in international markets. Since the markets have yet visible to Starbucks for a period time, it is possible to avoid a great risk with affecting the brand reputation. Therefore, Starbucks has great competitive advantage in the markets with expand intentionally. The last reason of international expansion is to increase the brand reputation. Building brand image is key factor to an organization as the brand will affects an organization’s sales and position in the market. For example, in case of Starbucks, the company has increased revenue from $7. 8 billion in 2006 to $9. 4 in 2007, along with an increase in brand value. In order to recover the exclusivity of Starbucks brand, Schultz would focus the expansion of international countries and slow down the expansion of the United States. Therefore, the international aggressive expansion will help to strengthen its brand image and regain a strong competitive advantage for Starbucks. In a nut shell, I am highly recommended a strategy decision to Starbucks is that expanding into international markets. International countries have represented the ideal potential market shares with the high demand of specialty coffee. By applying this strategy, Starbucks will continue to be the leader in the specialty coffee industry and further regain and strengthen its competitive advantage. Furthermore, it also gains the customer satisfaction in the international markets. International expansion is the way to move forward. Reference Balaban, S. et al. (n. d) â€Å"Management 600† Starbucks Coffee Company. http://cobweb2. louisville. edu/faculty/regbruce/bruce/cases/starbucks/starbucks. htm [Accessed on 7 April 2012]. Brown, H. (2011) â€Å"External Environmental Analysis of Starbucks and the Coffee Industry† Strategic Management MGMT 4340 http://www2. uhv. edu/chapao/MGMT4340/Samples/Project%20Sample%203. pdf [Accessed on 9 April 2012] E-Imports (2012) â€Å"Coffee Statistics† Espresso Business Solutions. http://www. e-importz. com/Support/specialty_coffee. htm [Accessed on 5 April 2012]. Gates, R. et al. (2011) â€Å"Strategy Analysis MGMT 562† http://freedownload. is/pdf/strategy-analysis-mgmt-562-2925711. html [Accessed on 6 April 2012]. Harveywallbanger. (2012) â€Å"Starbucks’ Customer Retention Strategies 89† HubPages.http://harveywallbanger. hubpages. com/hub/Starbucks-Customer-Retention-Strategies [Accessed on 6 April 2012]. Heavey, J. (2012) â€Å"Starbucks a Strategic Report†Scribd. http://www. scribd. com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey [Accessed on 8 April 2012]. Larson, R. (2008) â€Å"Starbucks a Strategic Analysis† Past Decisions and Future Options http://coe. brown. edu/documents/StarbucksaStrategicAnalysis_R. Larson_honors_2008. pdf [Accessed on 8 April 2012]. Location Excelerated (2012) â€Å"How many Starbucks are they? † Location Excelerated. http://loxcel. com/sbux-faq. html.

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Lower division capstone ip4 - Essay Example Recently, Foxconn Technology Group workers went on strike demanding better working conditions. As a supplier to many blue-chip companies, Foxconn failed in the area of employee empowerment. Instead of a strike which is detrimental to the progress of a company, empowered employees seek negotiations. As the senior manager in such a situation, I would have sought dialogue and not ignored the workers’ grievances. The other theory in this case would be the alternative dispute resolution theory. This would include the resolution of all issues that come about without a need to seek legal advice or going on strike. The theory of penetration pricing advocates for offering lower prices for given products during their introduction into the market to drive away competition. The benefits of applying this method lay in the aspect of attracting customers away from the competition. If applied correctly, penetration pricing can be a very successful marketing method which could increase a company’s sales volume and market share. The high sales volume often realized by this method could translate to lower production costs or a higher inventory turnover or both. The application of this theory therefore comes about as a method for entering the market especially when it is almost crowded by similar products by competitors. In the recent past, smartphone company Apple has introduced mobile phones with lower prices to enter the mainstream market. Apple is known for making products that are aimed at the luxurious consumer but had to enter the lower-end market to keep its market share. If I were the senior manager in this case, I would ensure that the lower-end market remains catered for by the penetration pricing model by increasing the quality of the gadgets offered compared to the competition. Another theory in such a case would be the theory of market segmentation. This theory also advocates for the division of markets with the

Ethics Paper Essay Example for Free

Ethics Paper Essay Economist Milton Friedman said that â€Å"the only entities who can have responsibilities are individuals. A business cannot have responsibilities. So the question is, do corporate executives, provided they stay within the law, have responsibilities in their business activities other than to make as much money for their stockholders as possible? And my answer to that is no, they do not.[2]† Nowadays, this debate falls into the CSR, or also know as the â€Å"Corporate Social Responsibility† talk points. In [7] Cheers questions: â€Å"What is the business of business†? Should business attempt to solve social issues or should business merely exist to maximize shareholder wealth? My opinion is that corporations and public companies should focus on maximizing stockholder and shareholder wealth, while simultaneously relying on ethical principles. Further reading about Friedman’s conservative stance on business’ business, one can point out that Friedman is quite positive that the social responsibility of a business and the primary focus of those who run the business is to make profit [6]. In business there is a multitude of different scenarios. These scenarios are hardly similar and each of them requires different point of view, perspectives and methods of approach. Is this the right approach? From the other point of view, ethical issues should not be overlooked. As we move towards a more connected world, with social media slowly replacing mainstream news channels, where â€Å"green† is the word and technology of choice, where political correctness is more important than the essence of an issue, ethical mishaps can turn into a publicity nightmare for corporations. While, in my opinion, a lot of ethical and moral issues are overly inflated there are some that must be taken into account, since they directly relate to the business’ business: profits! In the world we live in I think it is fair to say that corporations can still pursue successful paths while pursuing several methods of social responsibilities. I want to focus on three methods.

To Kill a MockingBird Essay Example for Free

To Kill a MockingBird Essay The portrayal of the black community at that time was reader’s first glimpse of the black community in Maycomb, which is portrayed in an overwhelmingly positive light. At first the reader may think that the black community is poor and hospitable, however at closer interpretation, one will see that the adversity seems to bring the people closer together and creates a stronger sense of community than is found in the Whites’ own church. â€Å"It was an ancient paint- peeled frame building, the only church in Maycomb with a steeple and bell, called First Purchase because it was paid for from the first earnings of freed slaves. One can tell from this quote that the church was very old and dilapidated. The church was called First Purchase because it was bought with the first earnings of freed slaves. This shows that the slaves were very poor, but at the same time, religious. They were willing to sacrifice their earnings for the building of a church for themselves. This gives an impression to the reader that the blacks were also very pious. It shows the respect they have for their religion and how they do the extent to achieve what they want. Thus it tells us that they could take hardship and the name of the church will serve as a constant reminder to all the blacks that the church was built out of their own pockets. â€Å"Negroes worshipped in it on Sundays and white men gambled in it on weekdays. †The white people who gambled in this church knew that they were gambling in a church, which was also the only black owned building in the town. Gambling is a sin and they thought that it was acceptable to be sinful in the only black possession in Maycomb. This routine of weekly gambling was an extreme disrespect to the black race and it exhibited the authority and control the white race had over the black population. There were few people who felt blacks deserved equality and those who expressed their feelings were lynched. This gives the impression that the blacks were prejudiced against and even the church – the only sole property they can consider theirs will be controlled by the whites. The blacks were felt as inferior to the whites. â€Å"Hearts of love hairdressing mingled with safoetida snuff, Hoyt’s Cologne, Brown’s Mule, peppermint, and lilac talcum. The blacks were also seen as very well- groomed, and made the effort to dress themselves up before going out, especially when going to church or other special events. This shows that the blacks had a sense of style, and unlike our ideal â€Å"imagination† of the blacks of low class, it gives the impression that they are able to style up, which is very special and unique. â€Å"The men stepped back and took off their hats; the women crossed their arms at their waists, weekday gestures of respectful attention. They parted and made a small pathway to the church door for us. † It gives the impression that the blacks are very respecting and allowing. Unlike the whites who do not allow them to go to their â€Å"white† church, the blacks do not mind a white going to their church and even take it as something honourable. The only one hostile exception in the whole passage is when Lula confronts them. However it only gives the impression that only one or two of the whole community is unfriendly. The change of tone in Calpurnia when speaking in the kids’ house and at the church also demonstrates the gulf between blacks and whites in Maycomb: not only do class distinctions and bigotry divide the two races, but language does as well. The last paragraph shows us that even though one or two might be too sensitive towards the whites, the rest of the community is very open-minded. From â€Å"She’s a trouble-maker from way back, got fancy ideas an’ haughty ways – we’re mighty glad to have you all†, it shows that the black are not all perfect in a sense that some might be less open-minded. In conclusion, I feel that the impressions of the black shown in this extract from the book shows us some positive sides to the blacks. And although our own first â€Å"idea† of a black is poor, dirty, unfriendly etcetera, through this part it’s the opposite. The change of tone in Calpurnia when speaking in the kids’ house and at the church also demonstrates the gulf between blacks and whites in Maycomb: not only do class distinctions and bigotry divide the two races, but language does as well.

Marketing Analysis of Dexit Inc

Marketing Analysis of Dexit Inc Case Analysis Report: Dexit Introduction to Dexit Inc. In 2001 a privately held firm known as Dexit Inc. (the â€Å"Debit Express† company) was formed by Renah Persofsky, a former member of the Bank of Montreal’s e-commerce subsidiary had left to pursue opportunities more aggressively. The company’s goal was to provide customers with a new convenient and easy to use electronic payment system that would provide an alternative option to cash for low-value transactions. Dexit Inc. had expected that this electronic payment service to be used for a small transaction averaging a cost of approximately of $4, however in addition there was a belief that this service could possibly be used for purchases potentially as large as $25. The design of Dexit’s service would allow customers to pay for goods and services by waving an electronic tag near a specialized reader that would be placed at a retail counter that would communicate in a secure manner with Dexit’s central payment clearing system. This process would on average be completed in less than three seconds which would generate fast no- hassle payments that could also be tracked enabling users to monitor their low-value purchases. This system which has been extensively tested and deemed to be highly reliable would be based on Radio Frequency Identification (RFID) technology. With this technology a secure personal identification number in the customer’s tag would be read wirelessly by the merchant’s terminal. Problem Identification Flashing forward to today, Renah Persofsky (CEO) is facing critical decisions regarding the launch of Dexit Inc.’s electronic payment system. Currently Dexit has attracted two of Canada’s largest banks as early stage investors and as well Telus Mobility, the wireless subsidiary of the country’s second largest telecommunications firm. All three entities have expressed significant enthusiasm for Dexit’s wireless payment service however each wanted to see a firm marketing plan before commitment of further resources to Dexit. The key decisions that CEO Renah Persofsky faced in order to push ahead with the project had included: Deciding which merchants and consumers Dexit’s service would target which would  shape the other aspects of the marketing plan. Determining whether any additions or changes needed to be made to the product itself. Establishing the pricing strategy that Dexit would implement which would take into  account the value of the service to merchants and consumers and their willingness to pay. Create a promotional plan to reach each target audience and decide between a Toronto-only launch, regional launch, or national launch in major Canadian cities. SWOT Analysis Strengths: Dexit has major companies like two of Canada’s largest banks and Telus Mobility supporting them which gives them huge area to explore. The new system is much more effective than the previous ones launched in the market because it provides an efficient way to settle retail transactions. The transactions are very secure and takes just three seconds for transactions to work due to Radio Frequency Identification (RDIF) technology.The company is targeting retail businesses characterized by high-frequency and low-value transactions by providing them with system which provides ease, speed and security. They are also targeting consumers who make lots of small transactions. They are providing customers with username and password so they can access their own account and keep track of their transactions. As for merchants they will be able to register for an account by providing basic information about financial institution to settle payments which will be executed on a daily basis by tra nsferring funds electronically to the merchants bank. And for retailers they offered faster payment than cash, credits or debit. Weakness: The history of the product outside the firm has been unsuccessful due to merchants finding the payment process costly and inconvenient since they had to operate two separate terminals: a traditional swipe reader for customer who used debit transaction and second to read the card’s computer chip for stored value transactions. Also, with major company backing the company it is crucial for Dexit to provide them with positive result. Opportunities: Dexit has opportunity to establish itself in the largest market for digital transactions. It also has a chance to explore the global market as their long term plan which will help them to expand their market and develop sustained competitive advantages. It will also help Dexit to bring in new ideas, expand their horizons and strengthen their market value. Threats: Since it is not easy to replicate the domestic market success globally it might not have to same positive results. Other companies can also easily attain the technology which could increase the risk of losing customers to the rivals. There are many other companies that allow customers to make electronic payments. Those companies give cards instead of key tags which means that customers will most likely stick to using cards since they are used to it. Also Dexit has just entered the market so it will take a while for the company to get customers. The company will have a hard time dealing with its competitors. Segmentation, Targeting and Positioning Dexit Inc. are providing consumers an easier and faster methods of making their everyday transactions. The target for Dexit Inc. can be divided into the consumers and the merchants. Merchants can save a lot of time servicing a customer at a busy store and consumers could save a great amount of time avoiding line-up on their way to something important. Places like gas stations and fast food restaurants usually with a heavy customer traffic are potential merchant groups. Key tags will not only reduce the time it takes to processed with a transaction but will also reduce the amount of theft from the cash register since everything would be done by electronic money. This will enable them to take more customer by avoiding walkaways. Merchants such as Esso, Tim Hortons, Mcdonalds are possible businesses that would benefit having Dexit receives at their locations. Dexit’s consumer market can be segmented by their work and lifestyle and attitudes. A consumer’s perception towards a fast food restaurants is to attain a quick service, even when it comes to making the payment for their purchase. Customers that usually rush to Tim Horton’s are eager to either get to work or to an educational institute. The target market would vary from young adult to early 50s would are either employed or enrolled at an educational institute. According to Employment and Social Development Canada about 81.6 percent canadian from ages 25 to 44 are employed and about 71.3 percent canadians from ages 45 to 65 are employed. These employed canadian are always in a hurry to get to work on time and rushing back home to avoid traffic. OCUL on their website states about 458,251 student across Ontario alone on their updated statistics August 2014. Dixits main focus should be towards targeting Canadian student and employed customers who use electronic payment methods to make their everyday purchases smoother and quicker. Imagine not requiring to take out your wallet and being able t o make a payment through a key holder that is attached to you car keys, or being able to tell how much of you money was spend on everyday small expenses such as gas, coffee or morning breakfast. In Canada, the market size has been estimated to be about 536 billion dollars in the payment industry, with about 4.1 billion transactions made through debit and credit cards. These cards often get lost or stolen without consumer’s attention and are also misused by frauds that can cost consumes a great amount of money. Key tags on the other hand are quite secure since their have less chances of getting lost and consumers can easily notice if key tag is lost. Consumers would be feel more safe and secured to make smaller everyday transaction. Product Strategy The core benefit in using Dexit’s payment system is to make is easier for consumers and merchant to make small amount purchases more efficiently. Small Purchases ranging from a dollar to about 25 dollars. This for everyday consumer would speed-up their ordering time and for merchants would speed-up the selling process. The product would also help consumer keep track of their small purchases with security. Key chain fob with the RFID technology is a very good payment system. Consumers would find it easier and more convenient to use keychain to make their small purchases. Consumers and merchants save time and also the risk of losing money. Consumer will no longer need to worry about giving exact change or worry about losing pocket change on their way to a nearby store. Place Strategy Since Dexit’s key tag is a brand new idea in the market, it would be better if the product is first tested out in a smaller market. Having Dexit Inc. promote their product nationally would be costly and very risk. If product not successful it could cost Dexit a huge amount on loses. To ensure the product is successful it would be beneficial is the company decided to introduce the product only in Ontario first. Dexit should focus on attracting market share in Ontario, since it already has a bigger population than other provinces. In 2001, the amount of interac direct payments equaled to about 755 million traction only in Ontario. There are about 6,551,298 interac direct users with about 116,241 merchants that also use interac. Currently in ontario the unemployment rate is about 6.9 percent, which is quite low. Student in Ontario have a quite large population. Price Strategy Dexit Inc. requires to strategize the price they would charge the consumers and their merchants. Effectively balancing payments between consumers and merchants will lead to adoption by both and prevent them from seeking alternatives. To do this it is important to not charge either side in a way that they will perceive as detrimental. Consumers will not be charged upfront for registering or to acquire the RFID tag. This avoids creating an initial investment barrier between consumers and their service. Consumers won’t need to invest to try out Dexit. Instead they will be charged a small fee for each transaction. They will be attracted to use Dexit because of it’s convenience and time-saving capabilities. They won’t mind paying the small transaction based fee. Instead they will focus on the opportunity to use a new, innovative, time saving technology. Merchants won’t be charged a transaction based fee. This will encourage them to promote Dexit to customers using payment methods that do charge a transaction fee like debit or credit. This is one of the ways Dexit will use a push strategy. Instead they will be charged an upfront cost to have the reader installed in their store. Merchants are more likely to be ok with an upfront cost, seeing it as an investment to attract customers that use Dexit and a competitive advantage in terms of convenience. Customers who value their time and prefer convenience will choose locations that have Dexit readers installed. This is one of the ways Dexit will employ a pull Strategy. By balancing the costs between merchants and consumers Dexit can encourage adoption among both groups. By receiving short term payments from merchants and long term payments from consumers Dexit can smooth out their revenue, allowing them to better plan for future expansions and investments. Promotion Strategy The main goal of Persofsky’s promotional strategy was to reach her chosen target markets. This could be determined by either a Pull or Push strategy. With a Push strategy, merchants are given incentives to promote the Dexit service. With a Pull strategy, a buzz is created around the product and helps increase the demand from consumers. A Pull strategy would work well for Dexit, based on the fact it is a product of major convenience, one that could catch on in the marketplace when promoted properly. When â€Å"buzz† is created around a product that can offer consumers something quick and tangible, it has a habit of catching on and allowing other consumers to see the benefits for themselves. With minimal cash flow, Dexit is forced to get creative with the promotional aspect of the product and company. Traditional advertising can be considered, along with sales promotions and direct marketing. Traditional advertising is effective because it can be used on so many different channels, such as radio, newspapers, magazines and television. By using traditional advertising, Dexit can reach a large number of consumers through the wide variety of channels. Final recommendation With Dexit being a new product, and this type of technology being new to consumers, it will be important to generate a high volume of sales in the early stages. This will require Dexit to penetrate the marketplace with low initial prices to gain as much traction as possible. The most plausible revenue model it to charge consumers a small percentage to use Dexit services. The consumers will most likely use Dexit due to it’s convenience and time-saving capabilities. Consumers will sacrifice the small percentage they will be paying for each transaction to save time at the checkout. In addition merchants can be charged when they purchase the Dexit POS terminals, this will create extra revenue for the company. Merchants will be likely to purchase the terminals because they want to attract consumers who are using Dexit, in hopes of having them enter their store instead of going to a competitors location. It will be important to try and sell the terminals to chain stores, who will place the Dexit terminal in all of their stores, and also receive a discounted price for bulk orders. Consumers should be able to receive the RFID tags for free, this will give the consumer a sense of nostalgia with the product and be more likely to keep it and attach it to a key-chain or store it in their wallet. If the consumers have to pay for the tag and then pay a charge each time they use it, they may feel like they are being taken advantage of and decide to use traditional forms of paying. Many consumers are very price sensitive and the additional tag charge may be ll it takes for them to stay away from Dexit. Contingencies With any type of business plan it is important to plan for unexpected events or sudden changes in the marketplace. These contingencies can stem from any part of the company or product that is being launched into the market and how they will change the original marketing plan that was developed before the launch.In the case of Dexit, there are many different contingencies that should be thought out and planned before launch. Firstly, a contingency should be developed in the case that the equipment or software that is used in the Dexit tag is faulty or has some issues. This is a common type of problem with any product that involves technology as there is no way to guarantee with 100% certainty that the product will not falter. Secondly, a contingency should be developed in case the consumers do not catch on to the Dexit product and sales are lagging form initial estimates. This may include switching up the promotional strategy or targeting a different consumer group than originally thought. It will only take a short time period to see whether or not consumers are beginning to use Dexit or not and at that point a decision will be made to stay the course or switch up the marketing plan.

The Confusing Writing Style of John Berryman’s Dream Songs :: Dream Songs

The Confusing Writing Style of John Berryman’s Dream Songs John Berryman presents an interesting and somewhat confusing grouping of stories in his first twenty-six Dream Songs. The six line stanzas seem to reveal the dreams that Berryman has. The poems are written with poor grammar and have a very random rhyme scheme. They perplexed me greatly reading through them, as they seemingly have no order or plot. Beginning with the rhyme scheme of The Dream Songs, Berryman seems to follow no specific order. In the 8th song, Berryman uses the pattern abcabc, but in the 11th song he uses abccda throughout the three six-line stanzas. In many of the other sections he does not follow one pattern through all three stanzas. Also in some of them it seems as though he uses slant rhyme, using words that do not exactly rhyme but have strongly related sounds. One example of this slant rhyme occurs in the 5th song; â€Å"while the brainfever bird did scales; / Mr Heartbreak, the New Man, /come to farm a crazy land;/ an image of the dead on the fingernail† (7). With this example scales and fingernail and man and land present words that do not completely rhyme. Berryman’s random use of rhyme scheme correlates to the randomness of the entire work of the first section of his dream songs. The language that Berryman writes with in The Dream Songs also serves to complicate the work. He goes back and forth in using African American slang language and inverted English. He writes; â€Å"The enemy are sick, / and so is us of, Often rising trysts, / like this one, drove he out† (12). This phrase makes no sense grammatically and presents quite a challenge for the reader to paraphrase. Berryman also throws in an occasional phrase in another language, as he does in the 12th song; â€Å"Tes yeux bizarres me suivent† (14). This example just provides one more way in which Berryman makes his writing difficult to get through and even more difficult to understand.

Biomedical research on animals Essay -- essays research papers fc

Heart attacks, bladder failure, and lack of medical cures are all very serious problems that are killing people today. How can doctors learn more about these medical difficulties? Through animal testing doctors can obtain valid results regarding these medical problems and create cures for people with many other medical difficulties. The progression of medicine and the day to day life styles of the general population rely on the ethical practice of animal testing. The alternatives to animal testing are not very valid. â€Å"Artificial testing with computer simulations, have not reached a technological level at which these simulations can be trusted to give a valid results to experiments(3).† Also, human testing has many restrictions and guidelines that make it almost impossible to perform tests on humans that could mentally or physically harm the subject. Therefore, animals provide a necessary involvement in the tests being performed today because there are no other reliable, valid sources for medical or cosmetic experimentation. Animal testing is imperative to the progression of medical cures, procedures and drugs. Animal research is constantly insuring the healthy future of others or a future at all for infants and children. â€Å"Recent advancements in biomedical research have led to better treatments for common childhood ailments(5).† â€Å"Today, vaccines developed through animal research have all but eradicated diseases such as small pox and polio and treat asthma, juvenile diabetes, childhood cancer and many other illnesses.(5)† This can be seen especially in the advancements of drugs used to cure and inhibit the HIV virus and diabetes. Today, doctors are able to â€Å"achieve long-term insulin independence in a small group of severely diabetic patients who had received pancreatic islet cell transplant, something previously achieved in experimental mice and primates but never before in humans(5).† Now people with sever even life threatening diabetes can receive relief from this dis ease. Without the necessary preliminary testing on mice, this procedure would not be possible. Think about it, a common rodent that people try to eliminate everyday is now saving peoples lives! But why animals? Are they really that biologically close to humans? Now some may argue that an animal’s anatomy is very different than that of a human’s anatomy, which is very true for the most part. H... ...ls are raised in a contained environment just like animals used for experimental research. Both food producing animals and animals used in experiments provide humans with life sustaining products. Animal testing is a way of life because it sustains and extends life and until there are valid alternatives, animal testing will remain an ethical, valid, and conclusive practice. Works Cited Animal Experimentation. 14 Jan. 2002 . Animal Research Fact vs. Myth. 14 Jan 2002 . Are There Valid Research Methods. 14 Jan. 2002 . Bad Company. 18 Jan. 2002 . Breaking the Diabetes Transplant Barrier. 14 Jan. 2002 . Fox, Michael Allen. The Case For Animal Experimentation. Los Angeles: University of California Press, 1986. End Notes (1)Animal Experimentation. 14 Jan. 2002 . (2)Animal Research Fact vs. Myth. 14 Jan 2002 . (3)Are There Valid Research Methods. 14 Jan. 2002 . (4)Bad Company. 18 Jan. 2002 . (5)Breaking the Diabetes Transplant Barrier. 14 Jan. 2002 . (6)Fox, Michael Allen. The Case For Animal Experimentation. Los Angeles: University of California Press, 1986. The Argument Over Animal Testing

Guilt and Innocence in ”The Scarlet Letter” Essay

Knowledge and sin connect in the Judeo-Christian tradition in the story of Adam and Eve. Sin becomes the outcome in the story of Adam and Eve when they get thrown out of the Garden of Eden. After their banishment from the Garden of Eden, Adam and Eve must work and bear children. Hester Prynne and Arthur Dimmesdale experience similar situations as Adam and Eve in the novel _The Scarlet Letter_ written by Nathaniel Hawthorne. For Hester, the scarlet letter becomes her ticket to go places no one else would dare go to. However, for Dimmesdale, the weight of his sin gives him close and personal sympathy with the sinful brotherhood of mankind, so he feels a kinship with them. Hester and Dimmesdale reflect on their own sinfulness on a daily basis and strive to resolve it with their own knowledge. In the novel _The Scarlet Letter_, Nathaniel Hawthorne portrays the theme of guilt and innocence through Hester Prynne, Reverend Dimmesdale, and Pearl to show that sometimes guilt or innocence is a conscious decision. Nathaniel Hawthorne establishes the theme of guilt and innocence throughout the novel by displaying how Reverend Dimmesdale’s guilt affects him. In Chapter Ten, Roger Chillingworth and Reverend Dimmesdale talk about why black weeds would spring up in a buried heart of a dead man to represent an unspoken crime. Reverend Dimmesdale speaks that no power above the Divine mercy reveals the secrets that bury with a human heart. The minister replied, â€Å"The heart making itself guilty of such secrets, must perforce hold them, until the day when all hidden things shall be revealed† (Hawthorne 118). Reverend Dimmesdale says that the heart forces itself to feel guilty for keeping those secrets concealed in itself. The heart must inevitably hold those secrets in itself until judgment day when all hidden things reveal themselves. A person’s own impression of sin can keep him/her away from making the right decision like Reverend Dimmesdale. True blockage from his own logic of crime prevents Reverend Dimmesdale from meeting Hester and Pearl on the scaffold, which points him towards adding to his sin (Bloom 16). Reverend Dimmesdale’s sense of personal sin becomes too overwhelming for him from the pressures as a minister. He does not stand next to Hester and Pearl on the scaffold since his label as a minister keeps him form  admitting to his sin. In Chapter 12, at nighttime, Reverend Dimmesdale goes out to get a reasonable perspective of what it would maybe feel like to stand on the scaffold. He believes that no one except him walks the streets at that late hour, but he finds Reverend Mr. Wilson walking past him to his home from Governor Winthrop’s death-bed. The narrator describes, â€Å"And thus, while standing on the scaffold, in this vain show of expiation, Mr. Dimmesdale was overcome with a great horror of mind, as if the universe were gazing at a scarlet token on his naked breast, right over his heart† (Hawthorne 134). Reverend Dimmesdale feels as if something revealed his guilt and sin to the universe. He does not want others to know of his guilt, but rather of his pure heart and innocent mind. Nathaniel Hawthorne establishes the theme of guilt and innocence throughout the novel by exhibiting how Reverend Dimmesdale allows his guilt to affect him and his actions. In Chapter 12, Reverend Dimmesdale stands on the scaffold that Hester Prynne stood on seven years earlier. Hester Prynne comes from Governor Winthrop’s house to find Reverend Dimmesdale on her way home. â€Å"Come up hither, Hester, thou and little Pearl,† said the Reverend Mr. Dimmesdale. â€Å"Ye have both been here before, but I was not with you. Come up hither once again, and we will stand all three together† (Hawthorne 138). Reverend Dimmesdale finally reveals the guilt that he kept to himself for seven years. He admits that he sinned and will stand by his guilty partner when he feels the need to. In Chapter Ten, Roger Chillingworth and Reverend Dimmesdale argue about whether or not a man should reveal his secrets to rid themselves of the unutterable guilt. They cannot agree on why a man w ould not get rid of his guilt sooner. The clergyman says, â€Å"Why should a wretched man, guilty, we will say, of murder, prefer to keep the dead corpse buried in his own heart, rather than fling it forth at once, and let the universe take care of it† (Hawthorne 119). A man guilty of murder may prefer to keep it buried in his own heart because he knows the results would label him as sinful and evil. Man does not want others to know him as a sinner, but as an innocent churchgoer. The importance of sin in the society where Dimmesdale lives seems to center around the townspeople’s lives and beliefs. Hawthorne writes his story covering the fundamental statement that sin becomes extremely important as within the days and philosophies of the earliest  Puritans (Bloom 10). Puritans believe that because public lives and private lives link together, sins of friends and associates could taint one’s name, like guilt by association. The public holds Dimmesdale high in society and mark him with great importanc e. Nathaniel Hawthorne establishes the theme of guilt and innocence throughout the novel by demonstrating how Hester Prynne deals with her guilt from the sin she commits. In Chapter Two, the narrator describes the scene of Hester Prynne walking out of the prison into the daylight. Hester’s reaction as she walks out of the prison into the crowd of people on her way to the market-place illustrates her motherly instincts. The young mother stands before the crowd with an expression that looks as if she might grasp the infant close to her chest; not to protect the infant, but hide an item sewn onto her dress. She quickly realizes that she cannot hide the shame sewn onto her dress with the shame she holds in her arms, and she then gazes around at the townspeople. A fine red letter A surrounded by fancy sewing of gold thread appears on her chest (Hawthorne 47). The young woman knows of the guilt and shame placed upon her, figuratively and literally. She knows it figuratively by the guilt and shame of having an affair. Literally by the scarlet red letter â€Å"A† sewn onto her gown with gold thread. She will not allow others to place fault on her for covering up or taking off the letter â€Å"A† from her clothing, giving her some sense innocence. In Chapter Three, Reverend Mr. Wilson tries to pressure and persuade Hester into giving up the name of the father of her baby. She refuses to speak of his name because she does not want him to bear the burden of the guilt. Reverend Mr. Wilson harshly cries out at Hester that she should not sin further than the limits of Heaven’s forgiveness. The baby in her arms will reveal to the counsel the name of Hester’s fellow sinner. He bargains with her that she can take the scarlet letter off her breast if she reveals his name. She refuses to speak the name or take the scarlet le tter off her breast. Hester will bear the burden of his guilt and hers so that he can feel innocent and free (Hawthorne 61). Reverend Mr. Wilson tries to find out what man committed the sin with Hester and now should label himself as a father of her child. She knows that unless she speaks his name he will not need to feel guilty. Hester Prynne stands up and fights for what she believes in, instead of  allowing herself to become vulnerable. The issue of who controls the letter, and the vulnerability of Hester’s identity, occurs at the end of the first scene, when the Reverend Mr. Wilson tries to persuade Hester into naming her lover by suggesting the information will allow her to take the scarlet letter off her clothing. Her response tells him that it will take more to intimidate her. Hester weakens their ruling by her extreme truthfulness toward the scarlet letter. She becomes the front line of communication and character (Bloom 101). Hester knows that she committed a sin and believes that she needs to pay the price by wearing the scarlet letter. She presents herself to others as guilty by wearing the scarlet letter. Nathaniel Hawthorne establishes the theme of guilt and innocence throughout the novel by revealing how Hester Prynne overcomes her guilt through many years of grief. In Chapter Five, the narrator says that Hester will become the example for the preacher and moralist to use in their teachings. Hester must move on from that and live her life in the fullest. The days will continue onward, still with the load of burden for her to carry with her, but never to drop; for the many coming days and years would stack up their sadness upon the mound of shame. Throughout all of them, giving her individuality away, she would become the symbol for preachers and moralists to use, and in which they might bring life and embody their pictures of women’s weakness and wicked passion. The young and pure would learn to look at her as the figure, the reality of sin (Hawthorne 71). Hester’s guilt becomes the highlight of the preacher’s and moralist’s teachings. She no longer feels innocent from guilt or shame. In Chapter 15, Hester takes Pearl into the forest for a walk, so she can talk to Reverend Dimmesdale about Roger Chillingworth’s secret identity. Pearl asks many questions about different people and items like the scarlet letter and the minister putting his hand over his heart all the time. The narrator describes, â€Å"In all the seven bygone years, Hester Prynne had never before been false to the symbol on her bosom† (Hawthorne 164). Hester never denied her guilt before in the past seven years, until Pearl nags Hester to tell her the reason for wearing the scarlet letter. She does not know why she denied the guilt the scarlet letter reminds her of. Mothers teach their children everything they needed because the mothers know the children the best. The consecrated union in  which the mother teaches her offspring about the letters of communication that expresses her character and position within the town, becomes broken from the lie about the letter. Hester teaches Pearl the alphabet and Pearl acknowledges the letter _A_ from the hornbook Hester taught with. Pearl fails the test of knowing her true identity from Hester not telling her the real significance of the letter (Bloom 64). Hester chooses not to tell Pearl the true meaning of the letter A on her chest, so she makes herself feel guilt and shame for lying to Pearl. Nathaniel Hawthorne establishes the theme of guilt and innocence throughout the novel by illustrating how Pearl becomes a symbol of Hester and Dimmesdale’s sin. In Chapter Two, Hester realizes that no one but her stands on the scaffold, with an infant in her arm, and the letter â€Å"A† sewn onto her gown. She does not want to believe in the truth. The narrator describes, â€Å"Could it be true? She clutched the child so fiercely to her breast that it sent forth a cry; she turned her eyes downward at the scarlet letter, and even touched it with her finger, to assure herself that the infant and the shame were real. Yes!-these were her realities,-all else had vanished† (Hawthorne 53). Hester realizes her guilt and shame for a moment while standing on the scaffold. In this case, she realizes that no innocence will come to her and free her from her guilt. In Chapter Six, Pearl does not see the entire reason as to why no one will become her friend. She also doesn†™t understand what she did to deserve loneliness. The narrator says, â€Å"Nothing was more remarkable than the instinct, as it seemed, with which the child comprehended her loneliness; the destiny that had drawn an inviolable circle round about her; the whole peculiarity, in short, of her position in respect to other children† (Hawthorne 84). Pearl displays herself as innocent, but gets caught up in the guilt of her mother because she bears the same label as her mother, a sinner. Hester lives with the guilt of putting this burden on her daughter. Arthur Dimmesdale fears that Pearl will figure out that they possess similar facial appearances. The infant’s uniqueness carries someone else’s: that, like a letter, she possesses the evidence to the complete understanding of someone else’s personality-_A_ condenses Adultery, or even Arthur. Pearl’s father’s initials include the first two letters of adultery. Pearl reflects the form of her father, just like she notices in  the reflecting creek, the face that outlines her father’s appearance and could allow her to reveal Reverend Dimmesdale as Hester’s fellow sinner. Pearl lives as a symbol or reduced form because her parent’s linguistic misinformation and dishonesty define her. Denying that would deny the existence of Pearl all together (Bloom 65). Innocence radiates around Pearl, but others, such as Arthur and Hester, see her as a symbol of their guilt and shame. Pearl chooses to feel innocent, so that she might cheer up her mother. It is evident that the conscious decision of guilt or innocence can create an easy or hard decision for a person as in _The Scarlet Letter_. Hester Prynne, Reverend Dimmesdale, and Pearl all faced the decision of whether they wanted to feel guilty or innocent. Unlike Pearl, Hester and Dimmesdale struggled with their conscious about whether they should feel guilty or innocent for their sin they committed. Hester and Dimmesdale present themselves as a different version of Adam and Eve in the novel _The Scarlet Letter_. The townspeople ostracized Hester and Dimmesdale for committing a sin against God. God forced Adam and Eve to work and start a family after God banished them from the Garden of Eden for committing a sin against Him. In the Judeo-Christian story of Adam and Eve, sin and knowledge relate to each other. Works Cited Carton, Evan. â€Å"The Prison Door.† _The Rhetoric of American Romance: Dialectic and Identity in Emerson, Dickinson, Poe and Hawthorne_ (1985). Rpt. in _Modern Critical Interpretations: The Scarlet Letter_. Ed. Harold Bloom. New York: Chelsea House, 1986. 97-120. Print. Hawthorne, Nathaniel. _The Scarlet Letter_. New York: Modern Library, 2000. Print. Kaul, A. N. â€Å"Nathaniel Hawthorne: Heir and Critic of the Puritan Tradition.† _The American Vision: Actual and Ideal Society in Nineteenth-Century Fiction_ (1963). Rpt. in _Modern Critical Interpretations: The Scarlet Letter_. Ed. Harold Bloom. New York: Chelsea House, 1986. 9-20. Print. Ragussis, Michael. â€Å"Family Discourse and Fiction in _The Scarlet Letter_.† _ELH_ 49 (1982). Rpt. in _Modern Critical Interpretations: The Scarlet Letter_. Ed. Harold Bloom. New York: Chelsea House, 1986. 59-80. Print.

Ethics and Ethical Behavior

Ethical behavior in the workplace helps a company ensure that every employee is able to perform there duties in and safe and comfortable environment. When a company set-up procedure to help with work ethics there are three important things to consider; understanding of diversity so that the employees understand the difference between ethics and cultural acts, the next to consider is an open door policy so that employees will be able to discuss ethical behavior with the company, and third is a place that the employee can go in confidence to report unethical behavior. Ethical procedure should be general and relates to all employees without causing ethical issues dealing with race, religion, or gender. The procedure should be in place to address unethical behavior as stated in laws and regulations. Human resources is the department that will be the handler in the company for ethical behavior and to make sure that all employees are treated equal. The price for a lawsuit in an ethical case is more than taking the time to make sure the procedure are in place and that all employees are trained in ethical behavior. Many companies take the time to train employees on ethical laws for the industries that they are working in when they first join the company. As we have seen in the news unethical behavior among employees in a company can cost the loss of investors trust. Each department in a company ethics might be different, finance tracking cost and how revenues are tracked, where equipment and tooling money is showing in the financial reports. For a purchasing department how dollars are collected from suppliers, or kickbacks that are usually not allowed in a company. The most common employee taking money, so with ethical issues like this a confidential hot line is usually established for an outside company to be called and by an employee to snitch on employees who are doing unethical things in the company. What ever procedure that a company might have you must make sure that there is a way for any ethical behavior to be reported and death with the most confidential and legal way.

Comparing and Contrasting Thomas Hobbes and John Locke Essay

Thomas Hobbes and John Locke were two of the great political theorists of their time. They both provided wonderful philosophical texts on how our government should govern us. This paper will show the largest differences and some of the similarities between Thomas Hobbes’ Leviathan and John Locke’s Second Treatise on Civil Government. Although they do have some similarities, Hobbes and Locke have different views on most of their political arguments, and I will expand on their differences on the state of nature, government, and social contract. Hobbes’ view of the state of nature and Locke’s view of the state of nature offer remarkable differences. Hobbes believed people act on their own self-interest, and they would go to any extreme to help themselves. He believed we are always in competition with each other for the best food, shelter, money, and so on. Hobbes believed the best way to protect citizens would be to have a sovereign that is intimidating and all-powerful. The view Locke had on the state of nature is conceptually different. Locke’s view of the state of nature says that humans have limits as to what we should or should not do, but he believed that humans are generally nice to one another, and we will not bother one another. Therefore, in Locke’s state of nature, humans are peaceful. Hobbes, however, believes that humans live in a state of war and fight with each other constantly. Hobbes and Locke did not have many of the same views on government. Though it is not directly stated in his text, most historians believe Hobbes was a supporter of absolute monarchy. He believed the government should have absolute authority over all the citizens. He believed if such a government did not exist, we would live in a world of turmoil. The sovereign (government) has the obligation of keeping the peace and, when need be, national defense. The sovereign establishes all the laws, and has complete legislative, judicial, and executive authority. Locke’s view of government is very different from Hobbes’. Locke believes  people should have a say in government, and Hobbes would disagree with this statement. Hobbes believes that the sovereign should own all the land, but Locke believes that property is private–God gave us this property, and we should use and enjoy it. Locke is also a supporter of the market economy. He believes that when one invests his own labor, whatever he makes should become his own private property. Government is very much linked with Hobbes’ and Locke’s views on social contract. Social contract binds the people and the government together. Hobbes thinks that citizens should relinquish all of their rights to the sovereign, because the sovereign knows what is best for them. Theoretically, in Hobbes’ view, there actually is no contract, because the citizens have no rights. His view of social contract is more like a covenant. The only time the citizens can say â€Å"no† to a sovereign is when the sovereign threatens self-preservation. For example, citizens may be interrogated for a crime, but they do not have to confess. Locke’s view of social contract is fundamentally different from that of Hobbes–his view is not as well defined. Locke believes a social contract is an agreement made between citizens who institute a government to prevent people from occasionally violating the natural laws. Locke believes the contract between the people and the government should be conditional. For the government to have the obedience and loyalty of the citizens, the government must perform certain functions and act appropriately. Although they have several differences, Thomas Hobbes and John Locke do share some of the same beliefs. Both Hobbes and Locke were passionate about politics, and they both wanted to promote the common good. Both theorists believed in the state and laws of nature; they just had different interpretations of it. Also, both Hobbes and Locke both believed that people are free and equal in the state of nature. Hobbes and Locke both believed that the primary purpose of the government is to protect people. However, if the government does not protect the citizens, the citizens can revolt and go against or above the sovereign. The most important similarity between Thomas Hobbes and John Locke, however, is that their works were influential in  shaping people and government in regards to how a society should operate. Thomas Hobbes and John Locke were the two most influential political theorists of their time. However, they had opposing views on almost every political issue. Their theories stem from their dissenting opinions about who should be the center of government: Hobbes believed there should be a monarch, while Locke supported Parliament. Examples of both men’s thoughts and opinions can be found throughout history. France and some other European countries sided with Hobbes and had absolute monarchies, while England and later the American Revolution used Locke’s thoughts in developing their governments. Hobbes and Locke wrote about and educated the citizens about the two extremes of running governments, and their opinions were so valuable that we still study them today, hence this paper.

Television and Parents

Moreover, they considered watching television as a hobby instead of doing healthier and benefiting activities, such as reading, exercising or interacting with other. Ever since the television become popular with films and programs, more and more children began to get obsessed with watching television. Parent's nowadays have become the prime targets of accusation. In fact, despite being the target of blame, they themselves were also unaware of the conditions themselves. On the contrary, the caretaker(s), whom was/were hired to babysat their children, are also a part of this blame. Part A: InterviewsFamily one Jesse Couch Wee Chin is thirty-nine years old, she works as a part-time piano teacher who teaches music at her own home. She has a family of four. Her husband works as an accountant. She has two adorable sons, Teeth Tweeze Gang, 9 years old, and Teeth Tweeze Junk, 5 years old. Jesse said she is aware of the statement above and strongly agrees that watching TV is indeed harmful, e specially to children. But there is no way that activities her sons love doing it very much, she said. Her children usually spent exactly an hour every weekday on watching TV while two hours on the weekend.They are only allowed to watch TV after they have finished their schoolwork. If their children did not follow the TV-watching schedule set by her, they will be banned from watching TV on the next following day. When it comes to the type of television programs that Sissy's children watch, she is quite selective about it. Her children usually watch educational television programs that are showed by Disney Channel such as Little Einstein(classical music), Handy Many(good manners) and Mackey Mouse Clubhouse(problems solving).Because besides learning skills that are taught n the television programs, her children have also picked up English language in a short period of time. Other television programs such as soap operas and cartoons such as Benny and Chowder are not allowed to watch be cause it does not contain any educational substance and the language used in those programs are improper. How does she knows about whether which program is suitable for her children to watch? She will spend her free time to watch all the television programs that is aired on Disney Channel and decides which ones are the best for her children. I cannot trust the TV guide whole-heartedly she said. So the way to solve this problem is to filter the TV programs by herself. Watching television is indeed harmful to children and there is no point avoiding watching TV Just because of that. ‘Not to avoid, but control. ‘ said Jesse. Family two Unite Eric Prefer is a thirty-five years old full-time housewife. She has three kids; their age ranging from seven to two years old. During the interview, she confessed about how busy her life is. With three young kids to take care of, and the never- ending house chores, she did not really paid attention to the statement.Apparently he is aware and heard of the statement, but had never taken it seriously. She has read on how TV harms kids. That is why she does not allow her kids to watch TV so often and she was surprise that watching TV would cause such harm to kids. â€Å"Having said all that I still feel if there is a limit for the kids as to how often they get to watch the TV and what program they are watch then it should be fine†, she said during the interview. Since her children are still in pre-school and primary school, so, most of the TV programs that they watch are more towards cartoon channels such as ‘Ben 10Alien Force' and ‘Tom and Jerry. Also sometimes they watch Disney Channel movies like Pirates of the Caribbean, Lion King and Brother Bear. She said her eldest son likes watching Animal Planet and National Geographer's animal documentary as he has an interest for animals. When asked about how many hours her children usually spent on watching TV, she said ‘l only allow them to watch T V for 30 minutes a day during the week after they are back from school or at night after their homework is all done. However, during the weekend they get to watch longer depending on what vie or program they are watching. As a parent, Unite agreed that watching TV is harmful for her children, but then again on the bright side, some of the TV programs also helped her children to learn more and by watching those TV programs she realizes their proficiency of their language increases as well. However, if watching TV for long hours she agreed it is not only harmful but is also a waste of time. Everything pay more attention on her kid's time management on watching TV. Setting limits to the duration of time that her children spent on watching TV does not make watching TV harmful to them.Besides, she always encourages and sends her children for outdoor activities such as football, badminton and swimming to diversify them from being confined in the house and glued to the TV. â€Å"l have be ing doing this for some years now and I find it helpful to my children as well as they don't seem to be obsessed with the TV set as compared to my friends children. â€Å", she said. Family three An accountant with a family of four, Felicia Limp said she was completely unaware of the statement but it has arouse her interest as it may cause a huge impact to her children's health mental development.She never knew the harm that is caused by watching TV is so serious but she never really allowed her children to watch TV for long hours as she would rather them in engage with other activities like playing outdoor games or reading. The thirty-six years old mother said that her Pink Panther, Narrator, Fantastic Four from The Cartoon Network channel and Totally Spice from Disney Channel are her children's top choices of cartoon programs that they usually watch. Felicity's children spent approximately 30 minutes to an hour a day in watching TV.They watch TV while having their lunch, during t he night after their dinner and homework session and also if they don't have tuition classes to attend that day. When asked about how she feels watching TV is harmful to her children, she said: â€Å"As a mother, of course I agree to the statement that watching TV is harmful to my children because long hours of engagement with watching TV will make them slack off and forgot what they suppose to do. That is why I set time-limits for them to watch TV. â€Å".By the way, Felicia admitted that she does not like the idea much of her children itching TV so often that is why she got them many story books of their choice and books of the cartoon they like to watch, and she insists on them reading the cartoon books first then only she allows them to watch the programs on TV. She said it helps as her children find it nice that they get to read books of their favorite cartoon programs. She suggests that the best solution is to divert children's interest to other activities which is beneficia l to them.Leave them more options like indoor and outdoor activities, spending more family time with them and explaining to them that TV is harmful to them. Family four Wendy Simi is currently thirty-eight years old and is the mother of two daughters. She used to work as an accountant before becoming a full-time housewife. She claimed that she is not aware nor heard of the statement stated before. Since Wendy has not heard of the statement, she cannot really come to an agreement regarding the statement.But she stated that she does realize watching TV is harmful for her children eyes as it can cause eyesight problems. Her children usually watch cartoon channels from ASTOR. â€Å"l, myself usually hand-picked the cartoons for them to watch. Just to ensure the programs are educational, that they can actually learn something usually spend one to two hours per day in watching TV after their school time and also after they have completed their schoolwork. If during their school holidays or the weekends, the period of watching TV will be longer – two to three hours a day.When asked about as a parent, does she feel that TV is harmful to her children, she said: miss, we can't deny that TV has played its role in educating the children but if spending too much time on it, it will be harmful to my children. Their schoolwork and exams will lay forgotten in their school bags. And they will have eyesight problems for sure. † To solve this problem among children, Wendy stated that she will shorten the length of time her children spend on watching TV because after knowing the statement, she realized her children spent too much time on watching TV.In order to diversify her children's attention from the TV, he will try to make them focus more on their studies or encourage them to go for sports activities such as swimming and dancing. Family five A house wife with a family of three, So Me Way said that she is not aware of the tenement of problems that are caused to children by watching TV. She found the statement is weird as she could not see any logic in how watching TV can harm her child. The forty years old mother said that her only son usually watches cartoon programs that are shown on the TV.When asked what type of cartoon her son usually watches, she said she has no idea about it. Her son watches almost every cartoon that is shown on the TV, regardless in what language that is delivered by the cartoon shows. She does not limit or schedule the time for her son to watch the TV, her son is ere to watch anytime he favors and is allowed to watch until the show is over. â€Å"l don't see there is any reason in stopping him watching cartoon shows that he likes,† she said. As a mother, she does not really feel TV is harmful to her son. I'm neutral for the statement. † she said. She also added that as long as the show that her son is watching does not contain anything that is inappropriate for his age, there is no reason that watchin g TV is harmful for her son. However, if there comes a point where her son watches shows that contain inappropriate contents, she will take capillary actions. She prefers giving her son lectures regarding about what TV shows that are suitable for him to watch, because to her, beating is overrated. Art B With reference from the interviews carried out on parent's with children on their television watching habits, we can see that the problem is that parent's in secured on their children watching the television. In addition to that, the statements seems very appealing for the parent's as they fear for their kids brain development growth and the statement can be of a good excuse to prevent their children from watching television. Secondly, looking from the children's point of view, the problem children faces is they do not know what kinds of programs are suitable for their age.Sometimes, out of innocence they would find themselves watching a program which is inappropriate. As an example, matured shows such as The Matrix contain violent content like gunfire, fighting or sexual content. Other than that, some Japanese animation sometimes contains mild sexual themes. Children cannot make the watching inappropriate programs for their age. Because children can pick up Just anything from the programs they watched easily. If it's a good influence, no harm done. What if it's the other way round?Children sometimes may carry out these acts on someone thinking its normal or it's the new social trend and get themselves into trouble. Besides tuning into inappropriate programs, children also tend to spend too much time on watching TV. Most parent's feel that the television is the root of their children being spoil and its where the pick up most of the social trend from. Parent's says that sometimes kids these days are taking watching television as a hobby where if without it they would be spending their time reading or doing physical activities to pep themselves healthy.Hence, li ke what the statement has stated, it may decrease their IQ which is leaving worry especially to parent's. The parties which find themselves having this problem are both parent's and children. Parent's are too afraid of their children being too influence by watching television and the children are the victims of the statement. Firstly, not every parent has the time to keep an eye on what they children are watching. Looking at our life styles these days, parent's are very much work- oriented which leads to them spending lesser time at home with heir children.Though, parent's do try to make do with a schedule for their children to follow as to how long the duration on watching the television and what program they are allowed to watch, in the end the children are left alone or with their sitters to monitor them. How often do you find those children following the schedule? Secondly, parent's who knew about the statement would most probably start banning their children from watching TV an ymore. This isn't really the right way to solve this problem because children will most probably do not understand why their parent's o so and the urge to watch TV for all the time will get stronger.So there is no point in banning children from watching TV Just because the statement said so. Looking from the children's point of view, they are too engrossed with the programs that they tend to have it as a hobby. This is also a problem to their social life as soon interaction among young children will lesser. No doubt that should they be watching good program such as the once you can find on the Discovery or National Geographic which helps develop critical thinking about the society and the world. What happens f they watch cartoon program that uses improper language or unethical behavior.Children have to learn more about the kind of program that they are watching. After all, excessive amount of time being spent on watching TV will indeed harm them. There is no doubt that parent's want the best for their children. By knowing about the statement now, they would be more passive about the idea of their children watching TV. Having said that, to not lose our Job as working for a television station, we need to change the mind set of these parent's. Parent's should also understand that there are always two sides of a coin. Watching television may be harmful, but by not watching is also harmful, as the television reflects the real world.For the children to not see people like themselves in race, ethnicity, or physical ability. For example may diminish their self -worth. A lack of role models should spark discussion about how TV portrays different types of people. Being the people behind the television station, we too have to see the children as students to be educated, as future citizens to be engaged in the community, or simply as children, whose work is play and not as mind set. There are ways and measures that can be done to help parent's believe that watching televi sion can bring benefits to their children.The first tool that can be used to solve this problem is that insert more educational programs during after- school hours, because the children will be most probably watching TV during that period. By doing this parent's would feel more secured that their children would not be influence of the inappropriate behavior or language used. By replacing the shows of cartoons that use inappropriate language with educational programs, the hillier will surely learn something by watching them. Hence, their parent's will not ban them from watching TV anymore.Besides educational programs, TV station can also create tutorial programs for students up to secondary school to have them guided through their major exams such as PUPS, MR. and SUM. For example having programs such as Educational programming can develop young children's colonization and learning skills. Other than that, news, current events and historical programming can help make young people mor e aware of other cultures and people. Documentaries can help develop critical thinking about society and the world. Parent's should be aware of this as it benefits their children.During the nights, where before children go to bed there can be programs that are recommended for family viewing with this it gives family members of all ages an opportunity to spend time together. Other than that, these TV programs may explore controversial or sensitive issues, which can make it easier for parent's and kids to discuss them as they are watching it together. The second tool that can be used to solve this problem is that, our television station could come up with a system which is friendlier for parent's monitor they schedule of the programs their children are watching.Parent's could make do a schedule to limit children's time on watching TV. This system would especially help parent's who are away from their children. The system will form an age restrictions to prevent children from tuning in into inappropriate programs on the TV. This helps so that parent's do not find their children watching the wrong programs. The system will also enable parent's to view a summary on the program hey would wish for their children to watch. They can view it in the television itself, via online or in their monthly TV guide.The information we will provide are like the language used, should there be guidance, the behavior of the casts. If there should be guidance, the system will not allow the program to be viewed. To view it there should be a code that has to be type in. With this parent's would feel more secured as they can monitor their children's viewing habits and they will also be able to see the viewing program history to know if their children have watched other programs.The last tool would be television stations can use TV as a catalyst to get kids reading following up on TV programs by getting books on the same subjects or reading authors whose work was adapted for the programs. With this parent's would feel more secured as it helps their children to develop reading habits. Children will be more enthusiastic to read as they have an idea of what they are reading. By doing this, children can learn important values and life lessons as well. As an example, programs such as Hannah Montana, Thro, Ben 10 and so on has the book version.Being the television station what we can do is that we can sell these books or for the viewers who want it so it would be easier for parent's to purchase it and it is create powerful touchstones. TV also enables young people to share cultural experiences with others. This helps the children in many ways. Conclusion As portrayed, not all parent's are unaware of these circumstances. In fact, some have already took up measures to these problems. Obviously, everyone did not literally ban their children from watching televisions. As a matter of fact, they simply limit the frequency.Therefore, the fact that children had been watching too much television had been overruled. On the other hand, in relation with the contents that their children had been watching, parent's has shown display of supervision. In fact, they are well aware of what their sons and daughters should and should not watch. Some shows such as Narrator or Ben 10 have some slight mild violence content; these contents are not harmful enough to be categorized as inappropriate for children. Therefore, it is safe to say that children are not watching violent shows, which has blood and gory contents.